Newcastle summer attraction receives international award for city planning
Newcastle NE1 has received a prestigious international award for Screen on the Green activities at Old Eldon Square.
The Washington D.C. based International Downtown Association, a global network of city-centre placemaking experts, awarded NE1 an excellence prize for urban place management.
The prize recognised NE1’s event development and design, as well as its success in transforming Old Eldon Square into a welcoming destination for families, young people, and visitors of all ages through the six-week school holidays.
The award ceremony was held in Washington D.C. on Thursday, September 25.
Over 110,000 people are thought to have attended the attraction this year which saw films and live events broadcast to the public for free on a huge screen in the city centre.
Rachel Fenwick, Head of Marketing and Events at NE1 Ltd, said: “We are incredibly proud to have won this award and to see Screen on the Green receiving international recognition.
“The event has helped transform Old Eldon Square into a vibrant, welcoming space that reflects the energy of Newcastle and gives people more reasons to visit during the summer.
“It’s a huge honour for us to have won the award, and it reinforces our commitment to continually develop our events and find new ways to animate the city.
“At NE1, events are at the heart of what we do; they attract hundreds of thousands of visitors each year, drive footfall, and enhance Newcastle’s appeal as a place to live, work, play and visit. Screen on the Green is a perfect example of how we tailor these events and experiences to specific locations, helping us to spotlight different parts of the city.”