'We made good progress in a challenging year': Newcastle's Greggs reports late 2025 sales bump
Financial reports have shown that sales rose in the final quarter of 2025 at Greggs, boosted by its seasonal line-up of goods including the Festive Bake and Festive Flatbread.
The Newcastle-headquartered bakery giant's chief executive said that during the year the company outperformed the market which was impacted by "subdued consumer confidence". In a trading update, Greggs said Q4 sales were 7.4 per cent higher than in 2024, with like-for-like sales in company-managed shops growing by 2.9 per cent.
Total sales for the full year reached £2.15bn, an uptick of 6.8 per cent on 2024. The update continued: "Subdued consumer confidence continued to impact the food-to-go market, as did weather extremes earlier in the year. Against this backdrop, Greggs increased its market share of visits, including at breakfast and in the evening."
The business continued to innovate throughout 2025, launching its three-part Breakfast Deal and the lunchtime £5 Big Deal offer. It also delivered a "strong line-up of seasonal favourites", including the Vegan Lattice - Festive Edition - and added two protein shakes to its drinks offer, as well as new pizza toppings.
Greggs continues to expand its estate, adding 207 new shops in the year, with plans to launch about 120 net new stores in 2026. Following a solid fourth quarter, the board expects full year pre-tax profits to be in line with previous expectations.
Chief executive Roisin Currie said the company made "good progress in 2025, in a challenging year where subdued consumer confidence impacted the food-to-go market". She continued: "Against this backdrop, I'm pleased that Greggs outperformed the wider market and increased its market share of visits.
"We enter 2026 with a strong pipeline of new opportunities to make Greggs even more convenient for customers. This is underpinned by the investments we have been making in our supply chain capacity, which start to become operational this year.
“Our ongoing focus on efficiency allows us to deliver exceptional value to customers who are managing their budgets carefully."