We've opened Newcastle's largest pilates studio

Based across four floors, Reform Studio is the largest studio of its kind in the city, home to reformer and mat pilates studios, plunge pool, an infrared sauna, sound baths, weight classes and a private garden for outdoor classes.

The Quayside centre aims to appeal to those living and working in the city centre, with a number of classes professionals can attend before or after work and even during their lunch breaks.

A community hub on the ground floor is home to a boutique, ReformWear, which stocks the brand’s activewear range, and a café serving luxury and nutritious meals and drinks.

Founder and creative director Victoria Darroch is a qualified pilates teacher and spent 25 years working in a variety of senior finance positions across the private and public sector before deciding to combine her corporate experience with her lifelong passion for pilates.

She worked closely with local solicitors Mincoffs to help realise her vision.

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Alongside Reform Studio and ReformWear, Victoria has also worked with manufacturers to create her own line of reformer equipment under the brand Reform Body which will also supply other studios across the UK.

“From our first meeting with Victoria it was evident that she had a clear vision for the business and we were delighted to support her in securing the perfect space for the studio and putting protections in place for the three brands,” said Mincoffs’ real estate partner, Malcolm Wood.