Newcastle United legend David Ginola got the nation talking last night as he made his debut on I'm a Celebrity... Get Me Out of Here!
The charismatic Frenchman was one of 10 celebrities to appear on the first episode of the hit ITV show’s latest series and quickly found his way into viewers' hearts.
In his opening interview, Ginola looked forward gleefully to the challenges ahead, talking of his willingness to eat anything and everything.
He said: "Of I'm starving; fish eyeball, anus. Bring me any anus. I will eat any anus if I'm starving."
During the episode, the former Magpies star was partnered with Strictly Come Dancing's Arlene Phillips for an opening challenge that involved passing a tool through an underground box of snakes.
Ginola looked bemused as Phillips became flustered with the task.
He patiently guided the choreographer saying: "My finger is in the hole! Nice and easy, slow down, take your time."
He then launched into a rendition of Dexy’s Midnight Runners’ hit 'Come on Eileen' to cheer on his partner.
Ginola's antics were a hit with viewers at home and the star moved up to joint-favourite to win I'm a Celeb.
The 54-year-old started the evening at 11-2 to win the show but finished at 4-1, according to William Hill.
Ever since the show aired, fans have flocked to social media to share their love for the footballer.
One wrote: "What I love most is when I don’t know someone and I get to know who they are. For example, I’m not a football fan so wasn’t aware of David Ginola, but loved him last night, really entertaining chap!"
Another said: "Never normally watch @imacelebrity but the chance to watch David Ginola banter with Ant & Dec? Whey aye."
For other viewers, it was Ginola's timeless good looks that had them glued to the television.
One fan wrote "Can't wait for David Ginola's shower scene" and another said "Just watched I’m A Celebrity, dear daughter on spying David Ginola said “he’s hot right?” “Oh god, yes” was my answer. He’s aged beautifully, funny too. I know what I’m watching for".
I'm a Celebrity continues tonight on ITV1 at 9 pm.