Forget Dry January, meet the Newcastle brewery plugging ‘Tryannuary’

There’s a new trend for January and this one is a bit more frivolous than its cut-back siblings

You've no doubt heard of Dry January and Veganuary, but now there's a new -anuary in town and it means business.

Local brewing company Full Circle Brewery are backing a campaign called Tryanuary that looks to support independent businesses in the beer industry.

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The idea is that instead of choosing to rid yourself of any vices, you jump headfirst into the New Year by trying something new.

Full Circle Brewery, which is based in Ouseburn's Hoult's Yard and has earned respect from the brewing industry worldwide, is running a special product for the month.

The brewery is selling a pack of eight great beers, including two new releases, that comes with two free pint glasses.

Full Circle's Graeme Dickson said: "January is always a very difficult month for local breweries with trade as many people attempt Dry January, and thus the Tryanuary campaign was started in 2015 to encourage support for the local independent beer industry in January.

"To celebrate this initiative, Full Circle Brew Co has put together a #Tryanuary Pack which includes 8 beers and 2 Pint Glasses for £39.99 (regular price £52.54), but be quick as these packs are limited!

"Support a local independent brewery this month and use the #Tryanuary on social media to spread awareness of the initiative.

"Keep supporting local this January."

Owner Ben said: "When our first batch of brews was released it was the first Friday of lockdown one. They were ready to go to wholesale but then got cancelled so we were left in a sticky situation.

"We did alright eventually through lockdown. We managed to set up a website and did well through that.

"By September of 2020, we had eight European customers who all contacted us from Tap Room.

"Tap Room can be a dangerous beast for many but it's worked really well for us. We got to a point in October where 60-70% of our beer was going to Europe."