Love Island star Adam Collard opens second North East gym

Newcastle reality TV star Adam Collard has opened his second commercial gym in the North East in collaboration with UK strength brand, PRIMAL.

The 27-year-old worked as a personal fitness trainer before appearing on Love Island, and has continued to do so after the show.

He first appeared on the fourth series of the ITV reality dating show in 2018, before returning to compete on the show once again in 2022, becoming the first Love Islander to appear on more than one series.

Outside of his reality television career, Collard has continued with personal training, and opened his first gym named Sculpt Fitness in 2018, which is located in Newcastle.

It has now been announced that he has opened his second Sculpt Fitness gym over the weekend, which is located at Hedley Trade Park in North Seaton, Ashington, which is said to be “bigger and better” than the first.

Sculpt Ashington, will offer personal and group training sessions, infrared saunas, and state of the art gym equipment courtesy of PRIMAL.

Speaking about Sculpt Ashington, Collard explained:  “This is a fitness hub that will provide strength training, bodybuilding, functional fitness, and class-based training with state-of-the-art equipment.”

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He continued: “I want it to provide the best hour of everyone’s day. The team at PRIMAL has been amazing. They’ve been there every step of the way, from helping us to find the best location, advising on the sizing and positioning of every aspect of the gym and even helping us to design our membership software and entry systems. They truly left no stone unturned when it came to their holistic approach of designing the space.”

Steven Rinaldi, Founder and CEO of PRIMAL said: “This is the second facility we have worked with Adam on and represents the strong partnerships that we have with our commercial clients and exhibits our commitment to helping them grow their business long-term.”

He continued: “The gym space is something special and a place that I know the people of Ashington are going to love. Sculpt’s ethos and vision to empower everyone, no matter their ability, to achieve their full potential really aligns with the PRIMAL story, and so we are incredibly proud to be supporting Adam on this latest opening.”