Sam Fender joins forces with Adidas for new Originals advert

Singer-songwriter Sam Fender has shared an Instagram Reel of an advert that he has recorded with Adidas for their Original’s product range.

The 30-second clip shows Sam in his home town of North Shields where he highlights how much Newcastle and Adidas go hand in hand.

In the advert, he gets asked the question: “Did you ever dream you’d get this far?”

Sam then replies: “I thought about it every waking moment of the day, d’ya know what I mean?

“You’ve gotta love it. Every single street bears me footprints.

“It’s like the undeniable shoe, is it not? ‘Cos we attach Adidas with the history of Newcastle.

“It means a lot to people man, it really does.

“You know, if you love doing something, then that’s the most original thing you can do, isn’t it?”

Along with the advert on social media, a huge mural of Sam Fender with an Adidas ‘Gazelle’ trainer was unveiled in Newcastle city centre this week.

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The artwork, which is predominantly black and white, can be spotted on Morden Street.

It follows Newcastle United announcing a multi-year partnership with Adidas at the start of September, with the sportswear brand returning as the club’s official kit partner from the 2024/25 season onwards.

Adidas has produced some of Newcastle’s most iconic Premier League shirts, particularly during the Kevin Keegan’s Entertainers era in the 90s.