With Chris Wood and Kieran Tripper already coming through the doors of St. James' Park this January, it's clear that Newcastle United's new owners mean business in the transfer market.
That's great news for Magpies' fans as they look for an upturn in form, but it's also great news for estate agents in the city with luxurious houses on their hands.
Trippier became the club's highest earner after finalising his move, although reports suggest he won't earn more than £100,000 a week at Newcastle, and Wood was earning around £72,000 a week at Burnley - Newcastle's stars won't be buying any old house.
The new arrivals won't be short of options when looking where to buy with some glorious Northumberland countryside spots, city centre penthouses and coastal mansions on the market.
However, a recent trend seems to see players investing in property in the student hub of Jesmond.
The Newcastle suburb has a high student population due to its cheap bars on Osborne Road and proximity to campuses of Newcastle University and Northumbria University
However, it also houses some famous names.
Allan Saint-Maximim is one current Magpies player who lives in Jesmond and striker Callum Wilson has also been frequently seen in the area.
Saint-Maximim made the headlines last year when his dogs escaped from his house, needing rescuing by two neighbouring students.
In previous years, Shola Ameobi, Kevin Nolan and Jonás Gutiérrez have all also lived amongst the students whilst playing for the club.
NewcastleWorld asked Pat Robson why the high-earning stars might invest in the area.
Pat Robson Director Tim Nixon said: "Despite an enduring reputation as a student hub, there is of course a great deal more to Jesmond.
"Tucked away between Osborne Road and Jesmond Dene, the streets of Adderstone Crescent, Lindisfarne Road and Glastonbury Grove are collectively known as ‘The Golden Triangle’, and the houses there represent some of the most desirable in the city.
"These high-value homes enjoy privacy and seclusion however their super-central position, just moments from Jesmond’s famous restaurants, bars and shops ensure that residents fortunate enough to live there really do enjoy the best of both worlds."
Whether Newcastle's new arrivals also aim to target The Golden Triangle remains to be seen.
If any stars do need inspiration, this £2 million Jesmond mansion wouldn't be a bad place to start, as NewcastleWorld found out this week.