Cheese, chocolate, ale and bedtime drinks were all advertised on hoardings in Newcastle back in the good old days.
And we know all about it thanks to these great pictures which come to us courtesy of the Newcastle Photo Archive.
We have views from the early 1900s to the 1990s thanks to the archive which is a fantastic online database which is 40 years old.
It is packed with photos, stories and film covering Newcastle and the wider Tyneside area.
Have a look and see how many of these great scenes you can remember.
We also want to hear from people who may have their own memories to share of Newcastle’s past. It might be linked to a famous event or something of significance in your own family.
Get in touch to tell us more by emailing [email protected]
5. Flashback to the 1950s
This photo shows a trolley bus on Benwell Lane. We would love to hear from anyone who recognises the advert on show around 70 years ago. | Newcastle Photo Archive
6. Top of Rye Hill
The top of Rye Hill gets our attention in this 1940s photo which also has an advert. | Newcastle Photo Archive
7. Lots of choices in Westgate Road
It's the 1940s and there were adverts for everything from Ovaltine to the Essoldo in Westgate Road. | Newcastle Photo Archive
8. Haymarket in 1908
Fry's chocolate and Armour's were advertised behind this gathering of people at the Haymarket war memorial in 1908. | Newcastle Photo Archive