Cheese, chocolate, ale and bedtime drinks were all advertised on hoardings in Newcastle back in the good old days.
And we know all about it thanks to these great pictures which come to us courtesy of the Newcastle Photo Archive.
We have views from the early 1900s to the 1990s thanks to the archive which is a fantastic online database which is 40 years old.
It is packed with photos, stories and film covering Newcastle and the wider Tyneside area.
Have a look and see how many of these great scenes you can remember.
We also want to hear from people who may have their own memories to share of Newcastle’s past. It might be linked to a famous event or something of significance in your own family.
Get in touch to tell us more by emailing [email protected]
9. Early adverts in Elswick
Tobacco and ale were among the adverts on show in the early 1900s at Elswick Boundary Cottage. | Newcastle Photo Archive
10. On camera at the quayside
Everything from Horne's whisky to Swan Vesta's could be seen in these huge adverts at Gateshead Quayside in the early 1900s. | Newcastle Photo Archive
11. Castle Stairs view
The Castle Stairs at the Quayside were in the picture in this 1970 scene and so was a colourful advert beside it. | Newcastle Photo Archive