Alexander Isak 'secret' revealed as Newcastle United 'unite' after agreeing multi-year deal

The logo of Saudi Arabia's flag carrier Saudia airline. (Photo by Giuseppe CACACE / AFP) (Photo by GIUSEPPE CACACE/AFP via Getty Images)The logo of Saudi Arabia's flag carrier Saudia airline. (Photo by Giuseppe CACACE / AFP) (Photo by GIUSEPPE CACACE/AFP via Getty Images)
The logo of Saudi Arabia's flag carrier Saudia airline. (Photo by Giuseppe CACACE / AFP) (Photo by GIUSEPPE CACACE/AFP via Getty Images) | AFP via Getty Images
The collaboration between Newcastle United, Saudia and Formula E featured Alexander Isak.

Newcastle United and commercial partners Saudia have joined forces with Formula E to create an entertaining advert.

The three-way collaboration was teased on social media on Tuesday when supporters were asked to guess the the ‘Secret Driver’ as a black and white Formula E car made its way through the streets of Tyneside.

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And the ‘Secret Driver’ has since been revealed as Alexander Isak with the full advert, which also features Anthony Gordon and Elliot Anderson, going live on Thursday afternoon. It shows the driver on a Saudia flight before travelling from Newcastle airport to St James’ Park in a Formula E car, arriving just in time for kick-off.

Upon Isak’s reveal, Gordon asks: “Didn’t fancy the bus then?” And Isak replies: “No, I found something a little quicker!” The caption for the video reads: “@SaudiAirlinesEn, @FIAFormulaE, and #NUFC unite in electrifying fashion as The Secret Driver races to St. James’ Park! But who is the driver beneath the helmet?…Watch to find out! #TheSecretDriver #TakeYourSeat

Newcastle’s owners The Public Investment Fund of Saudi Arabia are Formula E’s principal partner while Saudia are the sport’s official airline partner.

The Magpues announced a multi-year deal with Saudia in October last year after they flew Eddie Howe’s side to Riyadh for warm-weather training and a match against Al-Hilal in December 2022.

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Newcastle’s chief commercial officer, Peter Silverstone, said: "This is a natural step in our growing relationship with Saudia and follows our hugely successful partnership in 2022.

"We were incredibly impressed with Saudia, both on board our flights to and from the Middle East, and in what we experienced as our teams activated our partnership during the 2022/23 season. Saudia's partnership activations were extremely well received by our growing local and global fanbase, with incredible digital results being achieved by both parties.

"Our ambition is to grow Newcastle United globally and to become the most popular Premier League club in Saudi Arabia and other territories around the world.

"Saudia will open up new markets for Newcastle United as we strengthen our connection with fans across the globe. We are very excited about the journey ahead. We relish the challenge and opportunity to support Saudia as it looks to expand its route network, and reach new audiences, through the huge global awareness Newcastle United can provide."

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