Eddie Howe reveals how Dan Ashworth is transforming Newcastle United - and not just on transfers

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Dan Ashworth was appointed as Newcastle United’s sporting director earlier this summer.

Eddie Howe has revealed the transformative impact Dan Ashworth has made at Newcastle United already - although, that does not mean he’s taking a back step when it comes to transfers.

Former England elite performance director Ashworth became the club’s first ever sporting director earlier this summer, with the remit of transforming the way the club is run with regards the football operation.

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Newcastle United sporting director Dan Ashworth.  (Photo by Michael Regan/Getty Images)Newcastle United sporting director Dan Ashworth.  (Photo by Michael Regan/Getty Images)
Newcastle United sporting director Dan Ashworth. (Photo by Michael Regan/Getty Images)

And within days his presence was noticed as the likes of Isaac Hayden were found moves elsewhere and Matt Targett brought through the door.

Three major deals have Ashworth’s finger prints on them with regards incomings this summer, and head coach Howe has revealed the former Brighton and West Brom official’s input has been invaluable.

Although, that does not necesarily signal a stepping down of responsibility for Howe.

“A step back is not quite the right word,” he said.

“I have now got Dan’s experience, which has been invaluable. He has made a real impact in all aspects of the club in such a short space of time.

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“He is not just looking at recruitment, he is looking at every aspect of the club from top to bottom, he is trying to use experience to try and improve what we deliver.

“I can’t speak highly enough of him as he has been a big help on the transfer front. He has got really good contacts in the game.

“I wouldn’t say a step back as I can’t because this is so important. Certainly we have got more help.”

Meanwhile, Howe admits he had hoped to get more deals done prior to the club’s pre-season schedule.

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United got three deals done - Targett, Sven Botman and Nick Pope - with likely two more on the way.

“The ideal is to have all of your signings in before the start of pre-season,” he said.

“The reality is, particularly because of the length of the window, that was never going to happen.

“So to have three players in, and they’ve all settled really well, I am delighted.

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“They have all settled in well and these trips are really good for them. This is where they really get to know each other behind-the-scenes. They have been exposed to the fundamental principles of our work. I think you start from a base of simple work and then you develop from there.”

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