Newcastle United 2024/25 kit: leaked images show new Adidas design ahead of highly-anticipated launch
Newcastle United’s new kit will officially go on sale later this week as the Magpies prepare to line-up in Adidas shirt for the first time since their Championship title triumph under Chris Hughton in the 2009/10 season.
Details of the new home shirt, which officially goes on sale on Friday 7 June, have not yet been officially announced, however leaked images have been shared online claiming to show the new Black and White design. The shirt features thick black and white stripes, a Sela logo as the front of shirt sponsor and a black three-stripe Adidas logo with black sleeves and a solid white back.
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Hide AdA small version of Newcastle’s old club badge from 1976 to 1983, previously donned by Kevin Keegan and Terry McDermott and Peter Beardsley is on the back of the shirt just below the collar.
The away kit will be a throwback to the iconic 1995-96 Adidas away kit that featured horizontal blue and red stripes with a white trim. The away kit will be released in July and the third kit, set to be released in August, will be white with a black and green trim that somewhat resembles Newcastle’s 1999-2000 away shirt.
A key difference to the third kit will be the change of club crest back to the design used from 1983 to 1988 when the likes of Paul Gascoigne, Glenn Roeder and Chris Waddle played for the club.
The remaining details had all been kept under wraps until Tuesday (4 June) when a viral image online claimed to show the ‘alleged’ pre-match shirt for the new season. X user, @amyalby2904 posted: “NUFC “alleged” pre match shirt. Whether this is a definitive pre match or just a leisure shirt it is absolutely wonderful.”
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Hide AdThe image has been well received by fans with one commenting: “Blimey that is good. Adidas pulling out all the stops in Newcastle.”
Another added: “That’s a thing of beauty!”
Adidas had a 15-year partnership with the club from 1995 to 2010 and have returned on an initial five-year deal starting this summer. It is understood the deal is worth upwards of £30m per-season to Newcastle and is seeing the club shop undergo significant refurbishment over the summer with a temporary club shop currently in place opposite St James’ Park.
When the partnership was announced back in September, Nick Craggs, Global Football General Manager, adidas, said: "We are excited to announce that adidas and Newcastle United Football Club have once again joined forces in a new partnership that aims to drive excitement both on and off the pitch. This collaboration brings together two iconic names known for their history, innovation, and commitment to excellence within football.
"As Newcastle United Football Club embarks on a new chapter for the men's and women's team, adidas is honoured to provide them cutting-edge sportswear technology. Our previous partnership delivered some of the most iconic kits of the 90s and we look forward to creating many more unforgettable moments, inspiring fans and players alike."
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Hide AdDarren Eales, CEO of Newcastle United, added: "Our upcoming partnership with adidas evokes memories of some of the most famous players, coaches and matches in the club's history so we are delighted we will be teaming up once again as we look to create our own exciting future together. The club, supported by our fans, owners and commercial partners, is on an exciting journey and we look forward to continuing that as we welcome adidas on board next summer."
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