Newcastle United 2024-25 Adidas home kit launch date 'leaked' after £40m agreement

Adidas will design for Newcastle United's 2024-25 shirts. (Photo by CHRISTOF STACHE/AFP via Getty Images)Adidas will design for Newcastle United's 2024-25 shirts. (Photo by CHRISTOF STACHE/AFP via Getty Images)
Adidas will design for Newcastle United's 2024-25 shirts. (Photo by CHRISTOF STACHE/AFP via Getty Images) | AFP via Getty Images
Court proceedings between Newcastle United and Sports Direct have revealed the release date of the new 2024-25 Adidas home kit.

The date in which Newcastle United fans can get their hands on the new 2024-25 home kit has been revealed.

This summer will mark the return of Adidas as the Magpies’ official kit partner, taking over from Castore in a deal worth a reported £40million per season.

Hide Ad
Hide Ad

It will be the first Newcastle shirt designed by Adidas for 14 years, immediately sparking memories of the Kevin Keegan Entertainers era and a few years later under Sir Bobby Robson.

Adidas will design for Newcastle United's 2024-25 shirts. (Photo by CHRISTOF STACHE/AFP via Getty Images)Adidas will design for Newcastle United's 2024-25 shirts. (Photo by CHRISTOF STACHE/AFP via Getty Images)
Adidas will design for Newcastle United's 2024-25 shirts. (Photo by CHRISTOF STACHE/AFP via Getty Images) | AFP via Getty Images

There is a potential for record sales. And where, or in this case where the kit won’t be sold, is already causing a stir, with former Newcastle owner Mike Ashley taking his former club to court for refusing to allow Sports Direct to sell it.

The tribunal got underway on Tuesday, which revealed the new home strip is due to be launched on Friday, June 7 with the away kit coming out in July and a third outfit in August.

As well as distribute the shirt via its official club stores, Newcastle have an exclusive retail arrangement with JD Sport. Sports Direct is seeking an injunction from the Competition Appeal Tribunal to stop the deal.

Hide Ad
Hide Ad

Tony Singla KC, acting oh behalf of Sports Direct, says the move is "abuse", "anti-competitive" and "unlawful" without an "objective justification". Mr Singla argued the sports megastore would suffer from a loss of "substantial" sales, footfall and reputation and that the JD deal would harm consumers and "distort" the market because the "retailer that offered the lowest prices" would be excluded.

Meanwhile, Thomas de la Mare KC, representing Newcastle United, namechecked comparable sized clubs such as Celtic, or ‘one-city’ teams including Leicester City and Leeds United as teams who had previously agreed exclusivity deals with JD Sports which the "gorilla in the marketplace" Sports Direct, had not objected to. Mr de la Mare also said Sports Direct had itself signed such "cosy" exclusivity deals with manufacturer Castore to sell Rangers and Newcastle kits.

Mr de la Mare also questioned the reputational loss Sports Direct would suffer among Newcastle fans as the relationship was already "toxic" following Ashley's 14-year as owner. The tribunal continues.

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.