Newcastle United have made subtle website change that supporters are yet to notice

Newcastle United's website has officially changed to a new domain in an effort increase its global reach.

Since being taken over by the Public Investment Fund of Saudi Arabia in October 2021, the Magpies have looked to grow their fanbase across the globe by visiting the likes of Saudi Arabia and United States.

United have twice visited the gulf kingdom, with the trip to Riyadh in December 2022 seeing Eddie Howe’s side partake in a number of fan events whilst facing Saudi giants Al Hilal in the Diriyah Season Cup.

And before the current season officially got underway, Newcastle visited Philadelphia, Atlanta and New Jersey as they faced Aston Villa, Chelsea and Brighton and Hove Albion in the Premier League Summer Series. Similar to Saudi, United engaged with the US community.

Both trips were viewed as a roaring success with a return to the USA this summer reportedly on the cards. However, Newcastle’ hierarchy know there is still plenty of work to do.

United CEO Darren Eales has spoken openly about the desire to grow the global fanbase and in turn bring in extra revenue amid pressures to comply with Premier League Profitability and Sustainability Rules (PSR).

And in a small, yet potentially rewarding move, Newcastle’s official website domain has switched from nufc.co.uk to newcastleunited.com. It is hoped the new domain can offer a greater worldwide presence as the Magpies aim to continue their impressive growth, both on and off the pitch.

Last season, Howe’s men qualified for the Champions League whilst the club increased its revenues from £180million to £250.3million, equating in a 40% growth. Among that was a commercial income increase of 66% from £26.5million to £43.9million.

Simply, the more money brought in, the more money to spend in the transfer market. And while local Newcastle fans are loyal as they come, a wider fanbase outside of the UK and Europe has proven to be lucrative, as the so-called Premier League ‘big six’ have discovered.