Newcastle United hold talks over one of their most lucrative deals yet
Newcastle United are mapping out their pre-season plans ahead of the 2025-26 Premier League season.
Newcastle United are heading back to Asia this summer for a pre-season tour.
The Magpies visited Japan last year as part of the J-League International Series and played friendlies against Urawa Red Diamonds and Yokohama F.Marinos in Tokyo. While Eddie Howe and his squad often struggled with the hot and humid conditions, the trip was viewed as a big success from a commercial perspective.
On top of the 55,000 fans who attended both matches at the Saitama Stadium and Tokyo National Stadium, United hosted several supporter engagement events in the city and even launched their retro third kit.
Speaking about the trip, Newcastle chief commercial officer Peter Silverstone said: “Every big club is travelling to either the US or to Asia and engaging with those fanbases, getting games, getting preparations.
“Going to America again this summer would have been quite a saturated market because there were a lot of teams over there and we wanted to change. As we grow and build, we have to make a great effort to engage with all of our fans in different regions and build those fan bases.
“I think this trip to Japan has been justified by seeing what it has meant to the fan base here.
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“In order to grow as a club, we have to grow internationally. That international growth impacts sponsorship, merchandise, retail, Adidas etcetera so engaging and growing in foreign markets is vital - that is what we are committed to doing.”
Newcastle United are heading to Singapore and South Korea
Newcastle are returning to Asia for “one of the most lucrative” tours they have embarked on, according to the i Paper. The destination? Singapore and Asia.
It’s understood the Magpies will jet out to Asia in late July to play three games, with at least one of the games due to be played at the 55,000-seater Singapore International Stadium. Sky Sports News adds that one friendly will be played in Singapore and two in South Korea, with United set to come up against Premier League opposition.
Mail Online reports that Newcastle have held talks over facing Tottenham Hotspur in Seoul in what would attract a 66,000 sold-out crowd with South Korea captain Son Heung Min among the Spurs ranks. The other game is likely to be against a K-League XI while Arsenal could be the opponents in Singapore.
Similar to Tokyo, United will again host a series of commercial and fan engagement events.
Having visited the United States in 2023, Tokyo last year and now Singapore and South Korea, these types of lucrative tours are set to become a regular fixture with the money generated boosting the club’s financial position under Premier League Profitability and Sustainability Rules (PSR).