Newcastle United release stunning must-see images of new St James’ Park x Adidas store
Newcastle United have shared clips of the club’s new state-of-the-art store at St James’ Park.
Earlier this year, the Magpies closed the Gallowgate End shop once the lucrative Adidas sponsorship was confirmed. A temporary store was introduced across the road - which attracted hundreds of fans once the home shirt was released.
Newcastle have been constructing a new “best in class” club shop akin to Borussia Dortmund’s at the Westfalenstadion. The project was backed by Adidas as part of the £40million per year deal and features bespoke interior features such as a replica Tyne Bridge.
Newcastle’s media channel has released a 30-second clip ahead of the store’s opening at 4pm today. Footage shows the shop loaded with merchandise ready for the grand unveiling this afternoon.
The first look at our new flagship retail store at St. James' Park! 🤩 pic.twitter.com/H3W0xK8T56
— Newcastle United FC (@NUFC) October 30, 2024
Peter Silverstone, the club’s Chief Commercial Officer, told supporters what to expect earlier this week. He said: "We are incredibly excited to open the doors to our new club store at St James' Park. The transformation is incredible.
“Alongside our partners, Adidas, we have invested significantly into the store, and we are delighted to present our supporters with, what we believe, will be a world-class retail experience.
“We would like to put on record our sincere appreciation for all the support provided to us by Adidas, alongside the many other contributors and contractors who supported the project. We have focused on enhancing every aspect of the store, from recognising our history and heritage in the design, through to creating an immersive digital experience, whilst striving to deliver exceptional service, even on busy matchdays.
"Supporters will have access to the best and widest range of Adidas kit, clothing and official merchandise anywhere, direct from the club, with the promise of even more exciting product ranges to come. The store will also feature the club's own-brand products and other lines of clothing, and accessories, from the likes of New Era and TaylorMade."