Newcastle United’s St James’ Park upgrade ‘formally approved’ - set to happen in 2024

Newcastle United’s planning application for a St James’ Park fan zone on Strawberry Place has been approved by the local authorities.

‘St. James’ STACK, powered by Sela’ is set to open in Spring 2024 and has been given an initial lifespan of three years as the Magpies explore other potential uses for the site, including possible expansion of the 52,000-seater stadium.

A club statement read: ‘St. James’ STACK will be a thriving food, drink and entertainment option for those attending matches and events at the stadium, as well as a bustling midweek leisure and social destination.

“It is anticipated the fan zone will create a host of economic and employment opportunities for the city centre, attracting local businesses as both vendors and suppliers, and stimulating additional footfall for neighbouring businesses and services.

“The site will also create 150 full-time and part-time jobs, with Newcastle United Foundation’s employability programme - NU Futures - forging links with the fan zone to give local people new opportunities.

“Formal planning approval follows a comprehensive community consultation process by the club and STACK, with members of the public and neighbouring businesses recently visiting St. James’ Park to meet senior executives to review plans.”

The fan zone will host a ground and first floor, including a main stage, complete with a big screen, while there will be six bars and ten street food units. The site is set create 150 full-time and part-time jobs.

Strawberry Place was recently re-bought by the club after former owner Mike Ashley sold it to private property developers.

“Our fan zone is aimed at enhancing the experience not just for supporters visiting matches and big events at the stadium, but for people visiting the city centre seven days a week,” said Chief Executive Officer Darren Eales previously.

“Submitting initial plans is just the first stage and there are a lot of steps in the process, but we are excited to continue working with our commercial and city partners to create something that will really add social and economic value to the location.”