Greggs and Fenwick announce football shirt collaboration to celebrate themed pub
Greggs and Fenwick have announced a series of designs, including football shirts, to celebrate the pub set up by the pairing.
The ten pieces celebrate the Golden Flake Tavern, a Greggs-themed pub in Fenwick, with three football shirts as well as hats, scarves and more.
Adam Kelly, Chief Commercial Officer at Fenwick said: “The best collaborations sit at the intersection of culture and credibility.
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“Fenwick and Greggs work because the partnership is authentic, rooted in community and never taking itself too seriously. Collaborating with Bespoke-ly on the creative, we treated football iconography as a design language, refining it into pieces that feel just as right on the pitch as they do in the tavern.
“It respects tradition, but wears it lightly, and is confident, considered and made to be lived in.”
The pieces are available exclusively at Fenwick Newcastle within The Golden Flake Tavern and online at the Fenwick website.
Opened in September, the Golden Flake Tavern has been the longest running collaboration between the North East brands. Previous years have seen a high-end bistro and champagne bar open in Fenwicks with Greggs-based options.
The pub remains open now and will serve its last pint on Friday, March 13. Bookings remain available to make online.