Last week The Sage Gateshead announced that it would be renamed later this year.
A new super-complex is being built next to the current iconic Quayside venue by enterprise software company Sage Group which will take the business' name.
The 12,500 capacity arena is being constructed alongside business and hospitality spaces and will welcome one million annual visitors when open in 2024.
It means that the The Sage Gateshead will go through a rebranding later this year and the venue are asking locals to have a say on what their new name will be.
Sage Gateshead Managing Director Abigail Pogson hopes the venue's renaming will be a chance to "turn a new page".
The Sage opened in 2004 and is now one of the North East's most recognisable landmarks with its 3,000 stainless steel and 250 glass panels shining over The Tyne.
Ms Pogson said: "As we approach our twentieth year, this is an opportunity for us to affirm who we are, how we want to be known, and what we look like.
"We also want to make sure things are clear for audiences, artists, donors, trusts, foundations and other supporters as the new Sage arena is built next door.
"Its addition to the quayside will make Gateshead Quays a unique destination in the UK."
Scrolling through social media, here are some of the best names that Geordies have come up with so far.
1. The Peoples Centre for Culture
Idea from Susan Fletcher on Facebook (Image: Getty Images)
2. The Armadillo
Name idea from Jamie Brown and family on Facebook (Image: Getty Images)
3. The Silver Slug
Name idea from Christine Harvey on Facebook, who deems The Sage a ‘hideous building’. (Image: Getty Images)
4. The Wave
Name idea from @AmandaHepburn3 on Twitter who added: “Name from the tidal Tiver Tyne, a sound wave, the curve of the roof and welcoming visitors with a wave.” (Image: Getty Images)