Northumbrian Water has asked Geordies to be conscious about saving water as Newcastle continues to cook in a record-breaking heatwave.
The Met Office has issued an amber weather warning for the region as the extreme temperatures are set to hotten up even more this afternoon.
Northumbrian Water has now issued a message to the people of the North East to save water where possible.
The company have said that water supplies are in a healthy position, but has noted a rise of 20% in water consumption brought about by the heat.
It is believed the increased use of hot tubs, paddling pools and hosepipes have caused the usage to rocket.
Geordies are being advised to save water by doing simple things like swapping sprinklers for watering cans, refraining from washing your car during dry weather, or having a four-minute shower instead of a bath.
Colin Day, Head of Water Service Planning at Northumbrian Water, said: “Fresh water is not in infinite supply, and our population is growing with increased urbanisation.
“Although our reservoirs are in a healthy position for this time of year, and we are used to managing high periods of demand, now is the time that our customers can really help us to keep the water flowing.
“By using items such as paddling pools and hot tubs, it can pull heavily on our resources – meaning sometimes the water is being used faster than it can be treated into drinking water.
“When our customers use water wisely, not only are they helping us to protect our resources but they are helping to protect our environment too – which is why we are asking that simple small changes are made.”