Cheese, chocolate, ale and bedtime drinks were all advertised on hoardings in Newcastle back in the good old days.
And we know all about it thanks to these great pictures which come to us courtesy of the Newcastle Photo Archive.
We have views from the early 1900s to the 1990s thanks to the archive which is a fantastic online database which is 40 years old.
It is packed with photos, stories and film covering Newcastle and the wider Tyneside area.
Have a look and see how many of these great scenes you can remember.
We also want to hear from people who may have their own memories to share of Newcastle’s past. It might be linked to a famous event or something of significance in your own family.
Get in touch to tell us more by emailing [email protected]
1. Benwell memories
Gerald Street in Benwell had this giant advert for a radio station on show in the 1990s. | Newcastle Photo Archive
2. Northbourne Street
The Barnardo's cause was highlighted in an advertising board above this shop in Northbourne Street in 1980. | Newcastle Photo Archive
3. Walter Terrace in 1976
Lamb's Navy rum got a good show on this advertising board in Walter Terrace in 1976. | Newcastle Photo Archive
4. Memories from 1950
Beans, alcohol and English cheese all got their fair share of publicity on these advertising boards near Peacock's shoe repairs on the corner of Rye Hill in 1950. | Newcastle Photo Archive