Newcastle United agree 'first of its kind' commercial deal in St James' Park boost

Newcastle United have announced a new multi-year commercial partnership with InPost Group in what has been described as the 'first of its kind'.

InPost, Europe's leading out-of-home delivery provider, becomes Newcastle's Official Parcel Collection and Delivery Service Partner. As part of the agreement, InPost will install bespoke Newcastle United parcel lockers outside the Gallowgate End at St. James' Park and Barrack Road.

Newcastle's Chief Commercial Officer Peter Silverstone, said: "This first of its kind Premier League partnership clearly shows a shared commitment from InPost and Newcastle United to be innovative and creative, whilst putting our fans at the heart of activity.

"Our loyal supporters, and the residents of Newcastle, will benefit from convenient, cheaper, and more environmentally friendly deliveries right on the doorstep of their beloved St. James' Park.

"Like Newcastle United, InPost is on a rapid and remarkable UK and international growth trajectory, with a 60 per cent increase in locker locations internationally during 2023, with the number of parcels delivered using InPost's service seeing a 30 per cent increase in their global markets.

"Similarly, during the 2022/23 season, Newcastle United's live audience reach grew over 48 per cent in Europe and 44 per cent in the UK, with our number of followers increasing at a rapid pace.

"We are excited to partner with InPost, providing an incredible platform to support their UK and European growth plans. We are delighted to welcome InPost to our family of partners."

InPost will also have a digital presence across the club's social media channels and within St. James' Park.

Rafal Brzoska, InPost Group founder and CEO, said: "This exciting partnership underlines our commitment to expand InPost's presence in the UK and Europe and to provide our best-in-class delivery solutions to a wider audience.

"The demand for consumer convenience across e-commerce has never been higher and we are proud to partner with Newcastle United at such a pivotal time of growth.

"Newcastle United's growth over the last 18 months has been remarkable and we are excited to join forces with a club, and business, which matches our ambitious growth plans. Exceptional performance is something we both aspire to and this will be a key theme as we bring this partnership to life.

"The international reach and popularity of the club will help InPost break new ground and we look forward to sharing the journey with one of the most passionate fanbases in the world."

Newcastle have announced a number of commercial deals since the summer in a bid to boost their revenue and therefore allow head coach Eddie Howe to spend more in the transfer market.

Sela became the club's front-of-shirt sponsor in a deal worth £25 per season, while Adidas will return as kit manufacturers from the 2024-25 campaign. And most recently, Saudia was confirmed as the club's official airline sponsor.