Newcastle United chief Peter Silverstone reacts to ‘key’ behind the scenes appointment

Newcastle United have announced the appointment of Dan Ginger as the club’s new Director of Brand, Marketing and Digital Media.

Ginger arrives at St James’ Park having worked in the tennis industry, most recently as Senior Vice-President of Brand & Marketing for the prestigious ATP and WTA tours, where he was responsible for brand development and fan growth.

The Magpies say “he will work closely with Chief Commercial Officer, Peter Silverstone, and the wider commercial team to accelerate brand, marketing and digital strategies, helping to engage and grow Newcastle United’s global fan base as the club works towards its ambitious targets.

“Dan will also oversee the development, implementation and growth of all website, app, social media and third-party platforms, as well as working collaboratively across departments to direct marketing campaigns and initiatives.”

Ginger said: “I am delighted to join Newcastle United as the club continues its exciting journey towards being a leading Premier League and European club, both on and off the pitch.

“Born and raised in the North East, I know how much Newcastle United means to its fans and the local community. I look forward to communicating that globally via our brand, marketing and digital activity.”

Silverstone added: “We are very pleased Dan has joined us as we continue our exciting journey on and off the pitch.

“Our brand, marketing and digital media functions are an essential part of defining the club’s brand and engagement strategy whilst growing our local and global fanbase. Dan and his team will play a key role in driving these vital efforts forward.”