Newcastle United confirm shirt sponsorship deal ahead of imminent £25m announcement

Newcastle United have confirmed noon.com - the Middle East’s leading digital e-commerce platform - will continue as the club’s shirt sleeve sponsor for the 2023-24 season.

Since partnering up with the Magpies last summer, noon.com has played a key role in hosting a number of Newcastle-led esports programmes in Saudi Arabia.

During United’s visit to Riyadh in December, noon.com helped set up a series of supporter-led initiatives, including a surprise ‘meet and greet’ session, where first team players took part in coaching clinics with young fans.

Commenting on the partnership extension, Ali Kafil-Hussain, Chief of Staff at noon.com, said: “We are thrilled to continue our partnership with Newcastle United Football Club for a second season after the tremendous success of our first year together.

“We truly believe that the sky truly is the limit with Newcastle United FC, and we couldn’t be more excited for what the future holds as we bring even more value to our customers and fans.”

Peter Silverstone, Chief Commercial Officer at Newcastle United, added: “After an incredible first season of partnership, we are delighted that noon.com will continue as Newcastle United’s Official Sleeve Partner for the 2023/24 Season.

“noon will be proudly worn on our sleeves as our men’s team returns to the UEFA Champions League for the first time in 20 years and our women’s team, after their title winning season, continue their ascent in women’s football.

“Newcastle United’s ambition is to become the most supported Premier League football club in Saudi Arabia and the wider Middle East region. Partnering with noon undoubtedly helps us achieve this ambition.

“The club has the fastest growing fanbase in Saudi Arabia, having grown over 600% in the last year, and noon has contributed to this extraordinary growth. Similarly, Newcastle United’s increased broadcast exposure, with noon on our sleeve, has helped noon to get into more homes in Saudi Arabia, and the Middle East, than ever before.

“This is truly a partnership where both parties are supporting each other in achieving shared objectives.

“One of the Middle East’s most popular and trusted digital companies, partnering with the fastest growing Premier League club in Saudi Arabia, is a recipe for success. We thank noon.com for their continued support and trust in our partnership.”

With the sleeve sponsor now confirmed, Newcastle fans are eagerly awaiting the release of the club’s 2023-24 home, away and third kit.

In leaked photos on Tuesday, the front-of-shirt sponsor displayed was Sela, the Saudi Arabian events company Newcastle had entered advanced talks with last month over a £25million-a-year deal.