Newcastle United sponsors make heart-warming, behind-the-scenes gesture to herald ‘exciting partnership’

Bob Moncur and John Anderson welcomed Newcastle United fans living with dementia who attended the Leicester City match on Monday.
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Newcastle United legends Bob Moncur and John Anderson showed their timeless class on Monday night as the kind-hearted duo took time out to treat a group of Magpies fans with dementia to a fantastic night.

Moncur captained the side in the late 1960s and was part of the Inter-Cities Fairs Cup winning side in 1969.

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John Anderson turned out for Newcastle in the early 1980s and was part of the thrilling side featuring Kevin Keegan, Chris Waddle, Peter Beardsley and Terry McDermott that secured promotion to the top flight.

Newcastle United’s official travel partner Sportsbreaks.com provided a matchday experience for a group of fans who live with dementia as they helped them travel to St James' Park from across the country.

The guests were accompanied by Moncur and Anderson when in the stadium as they chatted about the supporters' memories of Newcastle United through the ups and downs of the club's history.

Chris Wilkins MBE, CEO and Co-Founder of Sporting Memories: “It was fantastic to start our exciting partnership with Sportsbreaks.com by welcoming some of our club members, stretching from Dunston to Dunfermline, to the iconic St. James’ Park stadium in Newcastle to experience a unique matchday.

The Newcastle United fans were given a special welcome at St James’ Park (Image: Getty Images)The Newcastle United fans were given a special welcome at St James’ Park (Image: Getty Images)
The Newcastle United fans were given a special welcome at St James’ Park (Image: Getty Images)
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"We know how much witnessing live sport can help our members, particularly those living with dementia and long-term health conditions, with their mental well-being as well as providing moments to look back on fondly at their clubs and with loved ones.”

It proved a history-making for the group to travel to as, despite only managing a 1-1 draw against Paul Clarke's struggling Leicester City side, the point was enough to secure Champions League football next year.

It's the first time in 20 years that the Magpies will compete on the biggest of European stages with fans in jubilant mood at the full-time whistle.

Cheers could be heard across Tyneside as the stadium celebrated the achievement with players and staff taking part in a lap of honour on the St James' Park pitch.

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