Inside mouth-watering Jesmond cake spot frequented by Newcastle United manager Eddie Howe

Cake Stories in Newcastle is known for its Chocolate Caramel Smash and Red Velvet Oreo Monster.

Watch more of our videos on Shots!
and live on Freeview channel 276
Visit Shots! now

Newcastle United manager Eddie Howe has become the latest famous Magpies face spotted in the streets of student hub Jesmond.

The fast-changing Newcastle borough is known to be the first choice for scholars at Newcastle University and Northumbria University thanks to its busy streets, Metro proximity and line of friendly bars along Osbourne Road.

However, parts of the area have become known as the Golden Triangle as luxurious houses pop up overlooking the leafy Jesmond Dene. These streets are known to have been frequented by stars including Callum Wilson, Allan Saint-Maximin, Jonas Gutierrez, Shola Ameobi and Kevin Nolan over the years.

Jesmond is also home to a number of small businesses tucked away from the city centre that are hidden gems, sought out by those in the know from across the North East.

Rio's Steakhouse is well-known among Newcastle United fans thanks to midfielder Bruno Guimaraes, who took Brazil head coach Tite for a meal there. Just around the corner of the restaurant is Cake Stories.

One eagle-eyed reader spotted Eddie Howe enjoying a cup of coffee at the venue with three pals last week in a moment of respite between pre-season preparations. Howe reportedly cut a relaxed figure as he enjoyed his cup of joe, with the Cake Stories customers leaving the manager to enjoy some peace and quiet.

Having spotted a surpirsing number of luxury cars outside the cafe, the onlooker admitted: “You don’t normally see older blokes in Cake Stories!”

Cake Stories, which also has a store in Hoult's Yard, is known for its giant slices of sweet treats that bring in students, parents after the school run and retired locals in search of some lunch.

Jennine dishes out the sweet treats at Cake StoriesJennine dishes out the sweet treats at Cake Stories
Jennine dishes out the sweet treats at Cake Stories

The store is run by co-founder Hannah Evans, who inherited a love from baking for her parents and set up the store with her mother. This year, Hannahs scooped the prestigious North East Family Business Entrepreneur of the Year.

NewcastleWorld visited the shop in 2021 and spoke to staff member Jennine, who said: "The biggest sellers are the Chocolate Caramel Smash, the Red Velvet Oreo Monster and the Biscoff Monster. Although I like the Rose, Almond and Pistachio, which isn't to everyone's pallet."

Speaking after this year's Entrepreneur Award, Hannah said: "We make traditional rustic cakes with a modern twist which are very colourful.

"Having a family business is a challenge, but a really good, worthwhile one and I'm happy to say our family is all the better for it.

"It is certainly not easy and can be all-consuming, so to get this recognition is extra special."

Related topics: